New trend dating company
Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.And they’re meant to be a combination of photos and videos, similar to what’s available on Lively.Plus, you can narrate the content if you’d like, to describe the imagery you’re showing.Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.The company this week announced its plans for a Stories feature, too.In Match’s case, the stories can stretch to 60 seconds, as compared with Bumble’s 10-second videos, for example.Shortly after, Bumble will roll out its own video support as well.Announced in January, Bumble VID will allow users to share video “stories” on their profile.(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.This continues the dating service’s larger mission of helping users find relationships, not casual encounters.“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.”On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.